We have all seen those social media articles ‘Share this if you want to see suspended coffee available in Perth’ or ‘Retweet to support suspended coffees in WA’ – well, social media has helped make this a reality. So what is a suspended coffee? Exclude its literal meaning, a suspended coffee is an old Italian tradition where you are able to pre-purchase a coffee for someone less fortunate to collect later on. It is a ‘pay-it-forward’ act, where the purchaser will never know who/when their gift will be received, but they do know that it is helping to warm the hearts of our less fortunate in the community. The Midland Debt and Legal Advocacy Service, MIDLAS Inc, were proud to be one the many organisations who supported and mentioned this concept in one our earlier blogs and tweets. It is one of many examples of how social media can become a successful tool for generating momentum for your idea.
So how did a concept all the way from Italy become a service available in Western Australia? Simple, it is all thanks to social media. Social media can not only introduce a service or a concept, but it can breed a sense of community involvement and allow individuals to become influential members of society. Why not have a look at our website for more information and some of our examples,
There are only a few cafés offering suspended coffees, they are:
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